Every conversation I have with CMOs, CROs and founders lands on the same question sooner or later: how do we adopt AI in marketing without gambling the pipeline we already have? It is the right question — and after fifteen years across computer-generated technologies and growth programmes spanning more than 1,800 products globally, my answer is always the same: start with the workflow, not the tool.
What AI-first marketing actually means
AI-first marketing is not about replacing your team with prompts. It is about AI-augmented workflows for human-generated results: your strategists, your voice and your judgement, amplified by systems that compound output. The teams that get this right are winning in three places at once — classic Google rankings, Bing, and the LLM answers inside ChatGPT, Claude, Gemini and Perplexity where buying decisions increasingly start. One of my clients now takes more than 300 monthly customers directly from LLMs. A real estate client grew customer enquiries by 600%. These are not experiments on the edge of the plan; they are the plan.
Where I focus
Digital Growth Assessment. Every engagement starts with a competitive audit and a data-driven strategy: where you rank today across search engines and answer engines, where your competitors are exposed, and the execution software to close the gap.
AI assistant development. I design and build custom AI tools on the latest proven SEO and AEO frameworks, so the content your team ships is structured to be found, cited and recommended — by crawlers and by language models alike.
Workshops and keynotes. For teams that want the capability in-house, I run working sessions on AI digital growth strategy — the same material I have delivered as a keynote speaker, including as Keynote Pitch Winner at GENAI London 2025.
Why product-led growth is the natural fit
Product-led growth and AI-first marketing reinforce each other. PLG gives you usage data, activation loops and a product that sells itself; AI-first marketing turns that evidence into visibility — structured content, answer-engine-ready pages and assistants that meet buyers wherever they ask questions. For B2B SaaS teams in finance, real estate and tech, that combination is the most capital-efficient route to pipeline I know.
Working with me
I am the founder of marllm, an AI-first marketing startup, an official Anthropic partner, and an Innovate UK Edge award winner. I work with enterprises and ambitious small teams alike. Whether you need a full growth assessment, a custom AI assistant, or a workshop to upskill your team, the starting point is the same: a clear-eyed look at where your brand stands on Google, Bing and the LLMs your customers already use — and a plan to win all three.
